How do you get your audience to stop their social media scrolling when they see your video? Videosocials.net Co-founder, Mark Bullock, explains that the key is in that first 7 seconds.
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Transcript:
Seven seconds! How can that be true? You’ve only got seven seconds to get somebody’s attention in the beginning of your video.
Hi. I’m Mark Bullock. I’m the co-founder of Videosocials.net and phoneBlogger.net.
And I don’t know that that’s absolutely true, except if you start to separate getting their attention from engaging. So, what am I talking about? I’m talking about when somebody is scrolling through their social media feeds — assuming that’s where you’re posting your videos — you’ve only got a few seconds right up front to grab their attention.
So, if you’ve got something serious to talk about or you want to have a heart-to-heart conversation, totally OK but remember that first seven seconds is when they’re going to decide whether or not they’re going to keep scrolling or whether you’ve got enough of their attention that they’re willing to listen for another seven or 10 or 20 seconds to see whether or not what you have to say is something that is going to be valuable and important to them. I think we forget this sometimes because we’re so focused on being authentic and we’re so focused on being engaging and drawing our audience into a conversation that we’d like to have with them, which there’s nothing wrong with, as a matter of fact, that’s what we encourage that you do — just keep in mind that when you open, your energy, your volume, your facial expression all come into play as to whether or not you’re going to get their attention to have the opportunity to have the longer conversation — you know, in the case of Videosocials, it’s two or three minutes — but that longer conversation, that deeper content, that conversation, that connection that you’re trying to have with your audience is only possible if they stick around past that first seven seconds.
So, keep that in mind. Bring your best for that first seven seconds. Make sure that you ask a bold question or make a bold statement, or you bring the energy that is going to have them want to stick around to see the rest of the story.
I hope you found this valuable. If you did, you’ll find lots more at Videosocials.net/Academy and there’ll be a link below for that. Hope you have a great day. Again, Mark Bullock, co-founder of Videosocials.net and phoneBlogger.net.