You’ve got 10 seconds or less to grab your audience. Co-Founder of Videosocials.net, Mark Bullock, explains why you don’t want to waste those precious opening seconds on introducing yourself.

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Transcript:

Why is someone going to watch your video? Well, part of the answer to that question is the first few words out of your mouth.

Hi, I’m Mark Bullock. I’m the co-founder of Videosocials.net and phoneBlogger.net.

And I have done other videos where I’ve talked about having your introduction be compelling. But just as the introduction I just gave you, it’s the first few words — it’s the first image that you see of me — it’s the title that’s across the top of the video, that’s going to determine whether or not you’ve got the next ten or so seconds to keep going before somebody scrolls away.

What am I talking about? I’m talking about if you’re creating a video and it’s going out to social media to those that don’t know you, they’re not part of your audience. Right? So, whether somebody forwarded it to them, emailed it to them or it shows up as part of a news feed somewhere along the way, if they don’t know you, you introducing yourself at the beginning is almost counterproductive because those first few words — Hi, I’m Mark Bullock — well, scroll on. They don’t know me from Adam. What reason did I give them to watch? Right?

So, don’t let your first few seconds go to waste because it’s that first few seconds, and… the general rule is you’ve got 7-10 seconds. I’ve heard recently though, that’s, in some cases, that’s turning more like three seconds, which is kind of scary. But the reality is this, just think in terms of what are those first few words. You know exactly what you’re going to say when the video starts. Have a smile on your face or a surprised look. Use your gestures, if you’re going to use gestures and make sure that your title is compelling. Give them a reason to watch the next 10 or 15 seconds after the first 10 seconds so that you can draw them in to your content.

I hope you found this valuable. If you did, there’s lots more at Videosocials.net/Academy and there’ll be a link below. Take care. Again, Mark Bullock, co-founder of Videosocials.net and phoneBlogger.net.