Videosocials.net Co-founder, Mark Bullock, shares one of several mistakes he sees time and time again with members new to presenting on video. Watch the video for tips on how to share a lot of information in your videos and how to do so in the most authentic manner possible.
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Transcript:
It happens all the time. Somebody new comes into Videosocials as a guest or maybe they join, and they’re doing their first couple of videos and they have in their heads that 1) they need to script everything because if they don’t have a script they’re flying without a parachute. And then the inevitable happens — they’re trying to put too much information into a very short format, 2-3 minute video. And there’s a very simple solution to it.
Hi. I’m Mark Bullock. I’m the co-founder of Videosocials.net. And what I’m talking about is, we have… when we type something out and we read it in our head, we read it about twice the speed of actually how we would present it. If we present it as fast as we run it in our head, then it sounds like we’re going really, really fast and… and basically, you’re gonna lose your audience. Right?
So, here’s the thing — it’s Quantity and Quality — not trying to fit a whole bunch of information into a very short video. How do you do that? Create a series. Right?
So, I’ve got five mistakes for you to avoid when you’re approaching a particular subject. Today, I’m going to talk about the first, and perhaps the most important.
And then, just talk about that one thing. And I encourage you to consider doing it without a script because if you’re reading from a script, that’s a talent, in and of itself, that takes its own practice, right? Because when you’re reading, first of all, who wants to be read to on video, right? Unless you’re really good at reading and animating yourself and animating your voice and changing your pace, etc., etc., as you’re reading, it’s going to come across as reading, and that just feels a little inauthentic.
But you’re never without a parachute on Videosocials because it’s a safe place to practice and experiment. It’s the willingness to experiment and the willingness to — ”Okay, I’m going to shoot a video,” and maybe it’ll come off, maybe it won’t. At the worst, you’re gonna learn a whole bunch about what does work and what doesn’t work, and you’re going to get perspectives of the other people in the room as to what worked well and what could use a little tweaking. So, the next time around you’ll be far better armed and a lot more comfortable in what it is that you’re going to present so that it lands the way that you hope that it lands.
So, set the script aside. Come to Videosocials. It’s Videosocials.net and then just click on the guest button in the upper right -hand corner. We’d love to have you come visit and give it a go. Give it a couple of practices. It’s a safe place. It’s your video. You don’t have to publish it if you don’t want to. And you’re going to get authentic, real, and compassionate feedback about how it went, and what things that you could do to try to have it come off even better the next time.
I hope you found this valuable. If you did, there’re lots more at Videosocials.net/Academy and there’ll be a link for that below. Again, I’m Mark Bullock, the co-founder of Videosocials.net. Have a great day.