After watching thousands of video presentations, Videosocials.net co-founder Mark Bullock, shares the number one mistake he sees time and time again.
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Transcript:
After a couple of years of doing this, and many thousands of presentations that I’ve watched our members when they’re creating videos on Videosocials , what’s the one mistake — the one big mistake — that you can make, that will make all the difference in the world of having your video be impactful?
Hi, I’m Mark Bullock. I’m the co-founder of Videosocials.net and phoneBlogger.net.
And that mistake is starting and introducing yourself and introducing your video without having the end in mind. What do I mean? I mean, what is the point? What is… what are you asking people to watch this video for?
You’ve only got seven seconds at the beginning to grab their attention, so, what is the one — hone it down — what is the main crisis that you’re going to help them avoid? What is the mistake that you want them to be able to take away from this video that makes it absolutely imperative to watch? So, think about that in terms of: what problem are you trying to solve with it? What experience point are you trying to bring across that can make a difference? What is the one thing — not the 4,5, 6, 7, 8, 9, 9 points. What is the one thing that will have them watch this video? And sometimes, you don’t know that until you actually take a practice recording at it, and get feedback from others as to what landed for them. It’s one of the reasons that we ask our members when they’re giving feedback to each other, which every time, that’s what happens and in doing so we get to see how it landed. What was that one thing that stuck in the minds of the other person, and was that our intention from the start?
Sometimes it doesn’t even, it doesn’t really matter because in the process of presenting, we end up emphasizing something else and it goes a little different direction than we thought, but that was really, really good. But then you get a chance to go back and now record on the same topic from a different perspective. So, almost always the video is going to end up being great one way or the other, but think in terms of the mistake to avoid is what is that one thing? What is that one critical element? And can you make it a little different? Can you make it something that maybe they haven’t thought of before, whatever it is?
I hope you found that valuable. If you did, you’ll find lots more tips at Videosocials.net/Academy . And again, I’m Mark Bullock, the co-founder of Videosocials.net . Have a great day.