Videosocials.net and phoneBlogger.net COO and Co-Founder, Mark Bullock, talks about why you should avoid using a script when recording a video blog.
This video is part of an online course for Videosocials members. To view the complete course, click here.
Transcript:
Hi — I’m Mark Bullock. I’m the co-founder of Videosocials.net and phoneBlogger.net. And I’m in a Videosocials meeting right now, and one of our members, you know, brought up a topic that I’ve discussed before, but I kind of wanted to bring a finer point to it. And that is — perfectionism can be your biggest enemy. What am I talking about?
Well, we want to write scripts, we want to make sure that we get all of our points across, we want to have all are wording just right, etc. That’s not a video blog.
A video blog is designed to be a conversation between you and your audience. That conversation doesn’t happen by reading from a script. That’s not to say that you shouldn’t try or experiment or write out what you want to say to kind of rehearse or practice, that’s absolutely fine. But if you’re going to actually read from a script, that’s an advanced capability.
And what I see, especially newer members doing is — they’ll re-record, they’ll practice and they’ll practice because they’ve got to get every word right. That’s not what you do when you’re going to have a conversation when you’re sitting across the desk or on a Zoom conference with a potential client or an existing client. It’s going to be a little bit more off the top of your head. It’s going to be more directed for what you feel is important to them.
You’re not sitting there worried about getting every word just right or having the exact perfect word every time. And the more that … the more perfection that it is, the more ‘six o’clock news’ that it … that it feels like, the less — the more contrived that it feels. The more … it seems like it’s scripted, right.
So, nobody wants to — put yourself in your viewer’s shoes. Do you want to sit and watch somebody read a script? Do you want to sit and watch somebody read you anything? No. You want to have a conversation. You want to have … you want to know what’s on their mind. What comes to mind and be able to have the conversation.
Of course, they can’t respond or reply to you right this moment. And that’s kind of the art of this is to be able to say — ‘What might they be thinking? What might question … what questions might they have about this?’ And kind of preempt those with answers, or ask the questions, in fact, for them in your video and then get … and then give them the answer. And then invite them to comment below in your video, so that you can continue that conversation.
And so, that’s… that’s kind of the bonus tip out of all of this — the more that you can invite them to continue that conversation, whether it be through sending you an email, whether it be picking up the phone and calling you, but the easiest and the least threatening to them is to comment on your video, on Youtube or on your website or wherever that you’ve put it.
So, invite people into a conversation. Use scripts to practice. Try to leave the scripts alone, though, and have a conversation with your audience.
Again, Mark — Videosocials.net, phoneBlogger.net . Hope you have a great day.
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