Videosocials.net and phoneBlogger.net COO and Co-Founder Mark Bullock explains why and how expectations should be set for your audience when creating video content. Our video players do it inherently by alerting us to how long a video is before we start it. We should be doing so by presenting ourselves on video in the same manner we would in person.
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Transcript:
Hi. Do you need to set up the expectations of your viewers when they watch your videos? Hi, I ‘m Mark Bullock with Videosocials.net and phoneBlogger.net. And what on earth could I be talking about? How would you set up expectations? Well, one of the things that’s set for them if you post your videos on YouTube, as an example, is they get to see how long is it before they ever even press the play button. The next thing they see is whatever the screen capture is when they’re looking at that video. But even as you’re going through your videos, there’s even a bigger expectation that I want you to comprehend — at least consider — and that is, what are they getting when they’re watching the video versus what are they getting when they come and sit down with you or they work with you directly? That’s what I’m talking about when I’m talking about meeting expectations. This is why I say that authenticity is king when it comes — or queen — when it comes to producing videos for video blogs. Why is that? Well, they’re going to get what you’re wearing, what you’re saying, your voice, your tonal inflection, whether you use your hands when you speak, all of your mannerisms, etc., etc. is all part of you. It’s all part of your personality and how you come across when you’re in communications with other people. So if they get that on video and they call you, they sit down with you, they have a consultation with you. They get to see, and it’s congruent with what they saw on video, and they know what it is that they’re getting themselves in for before they sit down with you. If they call you or sit down with you and they got something completely different on video, so what am I talking about there? All I’m saying : if you wear business casual when you’re sitting across the desk from somebody or you’re more relaxed or you wear glasses or however you present yourself when you’re in front of somebody else is how you should present yourself on video. That way, there’s a congruence, again, between what they see on video and what they actually find when they actually meet with you. So don’t worry about getting it polished and perfect. Worry about being real. Worry about being authentic and let them see what they’re going to get when they actually engage with you. Again, Mark with Videosocials.net, phoneBlogger.net. Have a great day.