Videosocials.net and phoneBlogger.net COO and Co-Founder, Mark Bullock, talks about the importance of not being perfect on camera. Instead be personable. Have a conversation with your audience and your content will be sure to land better.
This video is part of an online course for Videosocials members. To view the complete course, click here.
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Transcript:
Have you ever considered that your audience is entirely different when you’re speaking in public, like on stage in front of an audience versus when you’re presenting on video?
Hi, I’m Mark Bullock, I’m the Co-founder of Videosocials.net and phoneBlogger.net .
And there’s a lot of differences, but one that I wanted to point out that I actually just thought of and that is how is the content consumed? Right, so you’re sitting in an audience or you’re up on stage speaking to an audience, that audience is interacting with each other — their energy, the smiles, the laughter, the applause, etc. It’s all kind of a social engaged phenomenon, if you will. You’re not just speaking to an inanimate object called the camera.
When you do record something on camera, I want you to keep that in mind though because they’re watching it in private. Assume that they’re watching it all by themselves. And so they don’t have to laugh when they think it’s appropriate to laugh or sigh when they think it’s appropriate to sigh because they have other people around them in a social environment that basically directs subconsciously their reaction. So they’re watching it in private. They’re probably watching it on YouTube or perhaps your website or in social media — one of the social media spheres and the next one is ready. Cued up, ready to go. The minute they see something that they don’t like or don’t agree with or whatever they’re ready to move on.
So how can you control this? Comes back to something I’ve been saying now since we started Videosocials . Don’t worry about creating the perfect presentation. Worry about having a conversation with your audience and you can learn to engage with, talk to, converse with somebody — not the camera, but somebody that’s going to be watching this in the future.
And think of that as a human being, as a person that you’re trying to have a conversation with. It’s far more likely to land and it’s far more likely to be engaged and it’s far more likely to get the results that you want, which of course, is for them to watch, consume your content, and potentially take action — at least find out more information about you.
Hope you found that valuable — different insight that I frankly didn’t have until very recently. Again, Mark with Videosocials.net and phoneBlogger.net. Have a great day.