Did you know that charisma is a learned behavior? Just like with learning to walk, talk and ride a bike, you need to practice at it to become good at it. Videosocials.net co-founder, Mark Bullock, discusses key components of behavior on video to ensure you are engaging with your audience rather than just presenting information. Watch the video to learn more.
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Transcript:
So, which would you prefer? I’d like to talk to you today about charisma and being personable on a camera. That’s one way I could say it. Another would be — I’d like to talk to you today about charisma and being personable on camera.
Hi, I’m Mark Bullock. I’m the co -founder of Videosocials.net and phoneBlogger.net and that was a fairly subtle difference, but one is I’m delivering a message to you without a lot of personality. The other is I’m using my hand gestures — I’m using my facial gestures — moving around a little bit — I’m smiling, etc. This is something I think that is overdue for me to talk to you about because we want the content that’s in your head to show up on video.
Your audience wants it but they may not know that it’s interesting or that it’s fun, even if it’s a serious topic unless you can be personable on camera. So, I did a little bit of research, and I’m going to be looking at another screen so I can read you this. So, charisma is a compelling attractiveness or charm that can inspire devotion in others. Interesting. The 2nd part is — a divinely conferred power or talent. Oh, that’s deep… but one of the other things that when I did a Google search on it was that I found interesting, and that is the truth that charisma is a learned behavior — a skill to be developed in much the same way that we learn to walk or practice our vocabulary.
So, that being said, that tells me that it is something that we can learn, because I’ve never really thought of myself as a very charismatic kind of person. I’m not really an out -there… and we’ve got members of Videosocials that are very out -there — that are very bold — and it’s kind of like the old Kool Aid guy, you know, busting through the wall, etc.
And you do always have that opportunity to make it too much, but I think a lot of us tend to be… want it to be a little bit more conservative — but again, I want you to think about if that camera wasn’t there, and there was a person sitting on the other side of the desk, you would have some animation. You would smile. You would frown. You would move around a little bit — you would not stare them in the eye for three minutes straight, you would look away — and you would come back — you’d always be checking back. There would be no doubt that you were trying to convey through body language, through facial expression, and through animation, as it were, not only the words that you’re saying, but conveying in such a way that it had a greater impact.
So, I’m not gonna get into all of the different, you know, phrases and terminology, but I want you to think about a couple of words. One is a smile. A smile conveys. What does it convey? You tell me. Your facial expressions, your animation, and all of that comes back to being personable or personally connecting with the person on the other side of the camera. And I hope you’ll take it beyond just delivering information that they need.
Hope you found that valuable. If you did, there’s lots of other tips at Videosocials.net/Academy (correction, not brander) . Have a great day. Again,, Mark — Videosocials.net .