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Several years ago, I saw an interview of Don Henley. This is shortly after the Eagles had got back together for their reunion tour. And a question that was asked of him, his response really stuck with me. And it was ‘how do you bring it on stage to these old, you know, songs that you’ve sung for decades and it just seems like you guys are alive and just as thrilled to be singing it today as you were 30 years ago.’
Hi, I’m Mark Bullock with Videosocials.net and phoneBlogger.net. And Don Henley’s response had to do with pulling the energy from the audience.
How does all this relate to Videosocials and creating videos for YouTube? I want you to think about whatever you’re doing, whatever, whatever you’re presenting, the audience isn’t there yet. The audience is going to be watching it in the future. So you’ve got to be thinking about, they don’t care that you’ve not had a great day, they don’t care that there is a pandemic going on while you recorded this. They don’t care that, you know, you just got a phone call that upset you. They have no context. They don’t… unless you tell the story about why you’re in a bad mood and I don’t know that that’s going to help you much on the marketing side.
You’ve got to look at that person, that one individual that’s going to be watching that video in the future — not the 20 or 30 or 50 or 100 or heaven forbid, 1000 — but however many people that may engage with your content realize that they’re looking at you in a, literally, a box and so you are in essence on stage, you are on camera. And yes, that’s something that all of us have some nerves about. But that’s why we created Videosocials so that you could practice and you can experiment and you could have a bit of an audience that’s there to support you and to be talking to somebody other than just that inanimate object called the camera. So we act as each other’s surrogates of course.
But I want you to think about setting aside — and this is not pretending that everything’s okay. This is acting as if you were sitting across the desk from this person. It might be a year from now that they watch the video. It might be two years. It could be tomorrow. But whenever it is, you want them to feel like you are just sitting down and having a conversation with them and that your focus was on them, not on everything else that’s going on in your life that might be getting in the way of you having a direct connection and relationship with your audience, with that one person.
Hope you found that valuable. Again, Mark with Videosocials.net phoneBlogger.net . Have a great day.