Videosocials.net and phoneBlogger.net COO and Co-Founder, Mark Bullock, warns you not to prejudge or criticize too harshly in your videos. Think of your videos as being presented to people who do not know you. Constructive criticism is critical to professional and personal growth but wait until you have an established relationship before being too direct with your comments.
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Transcript:
How much do you like being judged? I’m Mark Bullock with Videosocials.net and phone Blogger.net, and it’s one of the things I think that pops up every once in a while that we don’t necessarily realize that we’re doing it.
And what am I talking about? Talking about when you’re presenting information — and this is whether you’re an author of a book, a speaker at a presentation, or doing a video presentation, doing a… a video blog, doing an audio blog, whatever it is — if you’re creating content, you’re speaking to an audience. If the audience perception of you is that you’re judging them, that really starts to put an impediment in the way between you and them. And that’s what you don’t want to do.
There’s different ways of approaching it, and it’s really difficult to come up with with examples. But if you’re really knowledgeable and really experienced at something, your tendency — you may see this for yourself — your tendency sometimes is to kind of cubbyhole people and kind of prejudge them a little bit. If you do that when you’re creating content, and especially on video, then the viewer may take that as: ”Are they talking to me?” ”Are they judging me?” etc. and literally puts them on the defense, because if someone feels judged, they automatically go on defense. And unless they’re kind of woke — you know what I’m saying? Unless they’re really open to the criticism, as it were, because that’s how it lands. It lands as criticism.
So, just when you’re… when you’re giving presentations or you’re writing the book, or whatever it is that you’re doing, just be aware and think about: is the audience, is the person that I’m creating this for, is there any possibility that they may feel that I’m judging them?
And beyond that, it’s difficult to say, other than — just think about it, and just try to put yourself in their shoes as to, you know … look, if you give them a little bit of an out, you know, lots of people have this issue. Lots of people might feel this way. Lots of people might make this choice, and it turns out later that they say — Hmm, maybe I could have made a better choice. Or maybe I might have looked at this from a different perspective. In other words, let him off the hook a little bit.
Now, there’s a big difference between when you’re sitting across the desk from somebody and you’re their counselor or their coach or their consultant, and you have an existing relationship in which you can be a little judgmental. You can be… you can help somebody see that their actions, their choices, are detrimental to them… and do it from more of a trust relationship, because when you’ve got an audience that doesn’t know you — Adam or Eve — there’s not a trust relationship established yet.
So, kind of a roundabout way of coming at it but if you can think of it in terms of, you know, would you really want a stranger to feel that you’re being judgmental towards them, I guess, is what it comes down to. Wait until you’ve got a relationship established, a trust relationship established, where you can do that out of kindness and love, and desire to help them, rather than have it potentially land for them as — ”Who is this?” ”Who is this person and why are they judging me?” Because they’re just going to go on to the next video or the next piece of content.
Again, Mark with Videosocials.net and phoneBlogger.net. Just a thought. Hope you found it valuable.