So you created a clever call to action for your audience but realize you can not follow up with them once they have done it. How can you increase the value of their interest? Mark Bullock, co-founder and COO of Videosocials.net, suggests you ask them to send you an email requesting whatever you are offering. A lead magnet is a free item or special deal given to your audience in exchange for their contact information and a simple way to boost your mailing list.
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