Videosocials.net Co-founder, Mark Bullock, talks about the importance of showing your vulnerability while presenting on video. The more vulnerable you are, the more human you show yourself as, the more relatable you are to your audience, and it all takes practice.

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From the video...

Transcript:

I guess the question I want to ask is — just how vulnerable do we need to be when we’re on camera?

Hi, I’m Mark Bullock. I’m the co-founder of Videosocials.net and phoneBlogger.net. And one of the things when we first started, that I found a little confronting, was just how vulnerable I needed to be. In other words, to let my hair down, I guess. It’s not down but to… to let people see what I’m thinking and how I’m feeling inside of the context of recording a video for marketing purposes. And what I’ve seen across thousands of videos that I’ve witnessed being recorded, is the more somebody is authentic and truly who they are if you were to meet them, and sit down and have a conversation — the more like that they are on video, the more real it is, and frankly, the more attractive it is from a standpoint of being attracted to what they have to say and who they are as a human being.

So, I know it sounds a little bit esoteric the way that I’m putting it across, but in order to let somebody get the value that we’re trying to present — in order for somebody to recognize that it’s not all about what’s in it for me, it is about what’s in it for you.

There’s an unspoken requirement that we allow ourselves to be a little bit vulnerable — that we allow our humanness to come across on screen. And for me, that’s taken a lot of practice. You know, I don’t know about, you know, all the other members of Videosocials, I’ve certainly seen many of you doing exactly that.

But it’s not necessarily comfortable right off the bat. So, once you get past the initial stage fright, and you know … and ”Gee, my video is going to be out there on YouTube and anybody can see it…” and worry about people judging you etc. etc. That’s a hump to get over, frankly. Once you get over that hump and you realize that you do have something to say and something to offer that’s of value to the other person, the next time — the one that I’ve been working on — is allowing myself to be vulnerable, allowing myself to let people see what I’m thinking and what I’m contemplating and really, what’s in my heart.

So, I hope that you’ll have seen that we created Videosocials for people to share who they are and to be a self expression platform and to be a transformational program and I’m talking about that — I’m saying you are one way which is kind of in the shell, afraid to be out there, and then through your experience and through your practice and through doing it and through doing it with others that are doing the same thing, now you’re not in your shell and now you’re making a contribution for those that watch your videos. And I think vulnerability is just one of those things that we have to come to terms with.

Love your thoughts on this. Comment below in the video and hope to see you next time. Again, Mark — Videosocials.net — phoneBlogger.net. Have a great day.