Can a marketing video help viewers to relax, unwind, and be entertained? Of the 44.63% of adults over 18 who watch YouTube every day, only about 25% are watching to learn something or explore an interest. So, what captures the interest of viewers? Mark Bullock, Co-founder and COO of Videosocials.net, offers a couple of quick tips on how to create a balanced video that will be enjoyable, relatable, and informative.

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